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Timbaland Album: “Shock Value”
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Release Date:2007-04-15
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Type:Album
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Genre:Hip-Hop/Rap, Pop, East Coast Rap
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Label:Universal Music International
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Explicit Lyrics:No
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UPC:00602517266056
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Review - :
{&"2 Man Show,"} the epilogue of {^Timbaland Presents Shock Value}, involves 24 men and women. The title refers to {$Timbaland} and {$Elton John}. {$John}, despite being {$Elton John}, doesn't sing on the song, but he does play some loose piano. Most of the vocals are left to {$Timbaland}, who improvises with a nonstop series of directions, comments, and grunts. He participates in some nonchalant call-and-response singing as well. It's a relaxed way to close an exhausting album, and it's also an odd way to utilize {$Elton John} and a 19-person choir. While the song is an extreme example, it does illustrate the inexplicable and intermittently unpredictable nature of an album that would be more accurately titled Timbaland Presents Slight Confusion or Timbaland Presents an Uneven Mess. The reigning producer of {\R&B} and {\rap} since 1996, the year of {$Ginuwine}'s {&"Pony"} and {$Aaliyah}'s {&"If Your Girl Only Knew,"} {$Timbaland} has amassed piles of ingenious and commercially successful releases. Due to his work on {$Nelly Furtado}'s {&"Promiscuous"} and {$Justin Timberlake}'s {&"SexyBack,"} two of the least-avoidable {\pop} singles released in 2006, his profile has never been higher. Consequentially, there has never been more anticipation for one of his own albums. His three albums with sidekick {$Magoo}, in addition to the solo-proper {^Tim's Bio}, each had measurable amounts of hype around their release dates. A new level of visibility, combined with a lot of eclectic star power and a couple silly beefs, has turned {^Shock Value} into a major release.If you haven't read any interviews with {$Tim} from the past few years, or if you missed some of the more telling hints, such as his work on {$Brandy}'s {$Coldplay}-sampling {&"Should I Go,"} there could be some shock involved while listening to the album for the first time. Although he has continued to contribute beats for MCs -- {$Young Jeezy}'s {&"3 a.m.,"} {$Snoop Dogg}'s {&"Get a Light,"} and {$Redman}'s {&"Put It Down"} are a few recent examples -- {$Tim} has frequently said that he is bored with {\rap} and into {\rock}, and here he takes the opportunity to reach beyond {\R&B}, {\rap}, and straight-up {\pop}. {&"Throw It on Me,"} with {$the Hives} (a good-time {\garage rock} band from Sweden), is a frisky, careening number that must have taken all of ten minutes to put together. A remix of {&"Apologize,"} a {\ballad} by {$OneRepublic} (a band that might soundtrack the next season of {#Grey's Anatomy}, or the imaginary annex between Abercrombie & Fitch and The Gap), incorporates an unobtrusive {$Timbaland} beat and some distant vocal accents. With {$She Wants Revenge} (a bad-time faux-British synth duo) and {$Fall Out Boy} (you probably know about them), {$Tim} is an interloper who takes part in songs that wouldn't be worse off without his presence. It's most jarring to hear him as a temporary member of the typically sullen {$She Wants Revenge}, where his downcast verses give way to {$Justin Warfield}'s heavily affected drone. The four songs involving the rockers are the only ones that have the potential to shock, and they're bundled together during the last quarter of the album, so it's not as if they're even being emphasized. Otherwise, {^Shock Value} is similar in setup to {$Diddy}'s certifiably flawed and maliciously (and/or unjustly) panned {^Press Play}, a sprawling but often pleasurable album involving so many MCs, singers, and studio hands that a head count would rival that of the sessions for {&"We Are the World."} {$Tim}, along with super-talented associates {$Danja} and {$Keri Hilson}, are some of the common links between the two albums, which share a similar balance between {\rap} tracks heavy on mostly empty grandstanding, {\pop}-{\R&B} songs with male-female exchanges, and a couple club-oriented surprises that go outside the norms of modern {\rap} and {\R&B}. So, in a number of ways, {^Shock Value} can be viewed a sister release to the {$Diddy} album.Like {^Press Play}, many of the album's key performances come from the females. {$Hilson}, a songwriter, arranger, and singer who has also had a hand in {$Mary J. Blige}'s {&"Take Me as I Am"} and {$Omarion}'s {&"Ice Box,"} is central to three of the album's most memorable songs. {&"Miscommunication"} is the greatest of the three, where she delivers one of the most advanced hooks of the last several years. She took pity on a pathetic fellow (played by a temporarily humble-ish {$Timbaland}), was repaid with a stifling relationship that went too far, and comes up with a disarming way of saying "You're killing me." A completely unnecessary ear-sore of a closing verse from {$Tim}'s brother {$Sebastian} does little to harm its effect.{&"Bounce,"} one of {$Tim}'s toughest and most sinister beats, is offset by comically over-the-top wordplay from {$Missy Elliott} and {$Dr. Dre}, along with an equally ridiculous appearance from {$Justin Timberlake} ("Like your ass had the hiccups/Like we was riding in my pickup"). {$Missy} outdoes the guys, entering with "Hold up, hell naw/Like {$Britney Spears}, I wear no draws." The rest of the verse is {$Missy} at her lewd best, nothing new yet still 100 percent capable of keeping the testosterone level in check. Even though it's very possible that the involved recorded their parts in different studios, you can imagine them in fits of laughter while trying to top one another's outrageousness. The track is where the blast had by {$Tim} and company, detectable throughout the majority of the album (a saving grace), is at its most contagious. When the album doesn't sound like a blast is being had, {$Tim}'s rhymes are usually within close proximity. They tend to leave a stale aftertaste. As with {$Jay-Z}'s {^Kingdom Come}, listening to unrelatable boasts about extreme commercial and financial successes can get tiresome fast, especially when self-satisfaction wipes out any sense of hunger or passion. He brags about making half a million for a beat, and then, a few tracks later, the figure is a quarter of a million. Either he makes too much money to count, or his ghostwriters didn't compare notes. And while he is a competent enough MC to hang with the guest verses -- including low-wattage turns from {$50 Cent} and {$Tony Yayo}, along with relatively engaging appearances from {$Attitude}, {$D.O.E.}, and {$Magoo} -- he's much more effective when restricting himself to incidental goading and singing that merely glides over the beat.Beyond the {$Elton John} feature, the flat-out puzzling moments are limited, yet they certainly add to the album's lack of sturdiness. Bearing a heavy resemblance to {$Ciara}'s {&"Promise,"} {&"Fantasy"} was produced by {$Walter "Lil' Walt" Millsap} with {$Boss Beats} and bears no credit to {$Timbaland}. It's also the only song on the album where vocals are provided by one person. {&"Release,"} strangely placed third on the album -- just after lead single {&"Give It to Me"} -- is a tossed-off {\house} track, just as much of a {$Basement Jaxx} rip as {$Basement Jaxx}'s own {&"U Can't Stop Me"} (off 1999's {^Remedy}) is a rip of {$Tim} and {$Missy Elliott}'s earlier hits together.{^Shock Value} would be less of a hot-and-cold affair with a couple more songs in the vein of {&"Give It to Me."} A leisurely club track full of swagger, it is immediate enough to connect on the first listen, while {$Tim} also sneaks in enough subtle layers to make it increasingly insidious with each play. This song isn't lacking bizarreness or complications, either. {$Furtado}'s words are benign enough, but it's evident that {$Timberlake} is taking an ignorant shot at {$Prince}, while {$Timbaland} (despite claiming that he is not targeting one specific person) is most likely referring to one-man beat factory slash opportunist {$Scott Storch}. These are two of the most pointless beefs in the history of pointless beefs, so the details needn't be recounted. It is worth noting, however, that {&"Give It to Me"} provoked {$Storch} to record a laughably inept response track. Regardless of {^Shock Value}'s missteps, {$Tim}'s track record says all that is necessary. [This edition adds a DVD containing interview footage with {$Timbaland}.] ~ Andy Kellman, All Music Guide
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